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Strategic Dhaba Branding
on West Bengal's Highways

Capture the undivided attention of travelers, truckers, and rural audiences at vital Highway pit stops.

Highway Branding Solutions

Engage captive audiences with significant dwell time

STRATEGIC LOCATIONS

More Than Just Eateries - Vital Social Hubs

The dhabas along West Bengal's state and national Highways are vital social and logistical hubs - the Primary pit stops for long-distance truckers, traveling families, sales fleets, and the local rural population.

Long-Haul Truckers

Essential rest stops for interstate transport professionals

Traveling Families

Preferred stops for families on road trips across the state

Sales Fleets

Regular stops for company representatives on the move

Rural Population

Local gathering points for nearby villages and towns

OUR METHODS

How We Dominate Dhaba Branding

Wall Paintings

Our skilled artists create large, vibrant, and durable hand-painted ads on dhaba exteriors

Impact:

  • Traditional and highly effective medium
  • Visible from Highway approach
  • Durable for all weather conditions

Glow Sign Boards

Illuminated sign boards visible from distance on the Highway, capturing attention day and night

Impact:

  • 24/7 brand visibility
  • High recall during night travel
  • Professional and premium appearance

Interior Branding

Strategic placements on menus, tables, and walls engaging customers while they rest and eat

Impact:

  • Captive audience with dwell time
  • Repeated exposure during meals
  • Association with refreshment and rest

Highway Audience Engagement

Dhabas provide a unique opportunity to engage a captive audience with significant dwell time - perfect for brand messaging that resonates.

15-45
Minutes Average Dwell Time
2000+
Dhabas in Our Network
10k Sqft+
Monthly Impressions
24/7
Brand Exposure

Strategic Highway Locations

Covering all major routes across West Bengal

PERFECT FOR

Industries That Benefit Most

These Highway branding solutions are ideal for businesses targeting travelers and rural populations

Cement & TMT

Tire Manufacturers

Engine Oil Brands

Logistics Companies

FMCG Brands

Ready to Dominate West Bengal's Highways?

Our strategic dhaba branding delivers unparalleled reach to travelers, truckers, and rural audiences.

SUCCESS STORIES

Brands That Conquered the Highway

Tire Manufacturer

Tire Manufacturer

National Brand

"Our dhaba branding campaign resulted in a 35% increase in brand recall among truck drivers and a significant boost in sales at Highway service centers."

FMCG Brand

FMCG Company

Rural Expansion

"The Highway dhaba network gave us unprecedented access to rural markets. We saw a 28% sales increase in districts we were previously struggling to penetrate."

Claim Your Share of Highway Attention

Partner with us to reach travelers, truckers, and rural audiences at vital Highway hubs

+91 98749 52184 | star.add16@gmail.com

Star Advertising
Need Solution? Call us

+919874952184